SPN - Strategis Positioning Models
This application is to help everyone who runs and/or has to analyse business achievements to display a multi-business-unit firm as a portfolio of businesses, charting or categorizing the different businesses, and determining the implications for the corporations top management.
Four strategic positioning techniques are best known and most widely used ones. They are Growth/Share Matrix, Boston Consulting Group Grid, General Electric/McKinsey Matrix and Hofer/Schendal Market Life-Cycle Matrix.